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Budget Allocation: Strategies for setting and managing your advertising budget effectively.
Bidding Strategies: Overview of bidding options like CPC (Cost-Per-Click) and CPM (Cost-Per-Thousand-Impressions).
Budget Optimization: Tips for maximizing ROI while minimizing costs through continuous monitoring and adjustments.
Monitoring and Analyzing Performance
Key Metrics to Track

Click-Through Rate (CTR), Conversion Rate, Cost-Per-Click (CPC), Return on Ad Spend (ROAS), etc.
Understanding Facebook Insights and Ads Manager for performance analysis.

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